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Customers shift focus to experiences
The newest CommBank Family Spending Insights Index has revealed a slight lower in family spending by 0.3% in February, with the index falling to 141.61.
The decline was led by drops in family items and transport classes, signaling a continued softening in shopper spending habits. Regardless of the general downturn, Australians confirmed a powerful desire for experiences over items, as evidenced by elevated spending on music festivals and occasion centres.
Experiences over items
Amidst the general lower in spending, the hospitality class noticed an increase of 0.7%, with music festivals experiencing a 76% spike in spending. Equally, perform and occasion facilities witnessed a dramatic 115% surge, pushing the recreation class up by 0.5% for the month.
These beneficial properties, nonetheless, had been inadequate to counterbalance declines throughout seven out of the 12 classes inside the CommBank HSI Index, notably in family items (-1.9%) and transport (-1.6%).
Regional family spending highlights
Queensland was the only real state to report a rise in spending for February 2024, albeit nonetheless trailing behind the nationwide year-on-year development charge. Probably the most important drops had been noticed within the Northern Territory (-3.2%), the ACT (-2%), and Victoria (-0.8%).
Insights from CommBank chief economist
Stephen Halmarick (pictured above), CBA chief economist, commented on the findings, noting the pattern of prioritising social occasions and experiences, comparable to concert events by fashionable artists like Taylor Swift. This shift in spending in the direction of music festivals, flights, and hospitality venues displays a broader sample of shopper conduct favouring experiences, at the same time as general spending contracts.
“February was an enormous month for concert events and social occasions in Australia… with spending up on musical festivals, in addition to spending on flights and hospitality venues, probably related to the headline concert events,” Halmarick mentioned in a media launch.
“Nonetheless, the soar in hospitality and recreation spending wasn’t sufficient to offset weak point throughout seven of the 12 classes of the Index, which paints an image of shoppers reducing again.”
The CommBank economist additionally highlighted the importance of the general annual improve charge of the HSI Index falling to three.5%, which, when adjusted for inflation, steered a stagnation in actual phrases.
Trying forward, Halmarick mentioned CommBank anticipates a continued softening in family spending, influenced by the November 2023 rate of interest hike. This pattern, mixed with slowing inflation, reinforces the idea that the RBA could start to decrease official rates of interest by September this yr.
The CommBank HSI Index, which gives a macro-level snapshot of month-on-month spending developments, is derived from de-identified funds knowledge throughout roughly seven million CBA clients. This knowledge represents round 30% of all shopper transactions in Australia.
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