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For Rapid Launch
Contacts:
Syntax Communications : Faisal Mushtaq, +92-0321-2431568; Sheeraz, +92-0333-2235774
Girls’s World Banking: Maura Hart, +1-212-556-3156 or meh@womensworldbanking.org
JazzCash, Pakistan’s premiere monetary companies supplier and world nonprofit Girls’s World Banking announce a partnership to advertise ladies’s monetary inclusion throughout Pakistan. With funding from the Invoice & Melinda Gates Basis, the companions will work to extend low-income ladies’s adoption and use of digital monetary companies, notably the JazzCash cell account.
Commenting on this partnership, Aniqa Afzal Sandhu, Chief Digital and Monetary Companies Officer of Jazz, stated, “We’re delighted to accomplice with Girls’s World Banking, as they’ve finished pioneering work on empowering ladies financially in different markets. We sit up for the analysis findings as they are going to allow JazzCash to extend monetary inclusion of the marginalized and disenfranchised ladies throughout Pakistan.”
“We commend JazzCash for seeing ladies’s longstanding monetary exclusion as we at all times have: a chance fairly than an impediment,” stated Mary Ellen Iskenderian, President and CEO of Girls’s World Banking. “With a cell financial savings device like JazzCash, a lady, who might not have in any other case had entry, can open a checking account in her personal title with out taking time away from her busy day. She will plan for her future, construct a security web for instances of disaster, and even develop her enterprise.”
The undertaking will have interaction nonprofit behavioral design and analysis agency ideas42 and can leverage world greatest practices in reaching ladies with digital monetary companies, together with Girls’s World Banking’s tasks in Nigeria and different markets. The outcomes can have a worldwide affect as properly, not solely constructing understanding of how digital monetary companies work for low-income ladies in Pakistan, but in addition informing related initiatives to achieve unbanked ladies regionally and globally.
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