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Unilever Pakistan, JazzCash, Girls’s World Banking and Karandaaz Pakistan collaborate to empower low-income ladies
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Contact: Maura Hart, +1 212 556 3156 or meh@womensworldbanking.org
ISLAMABAD–A collaboration amongst 4 Pakistan and multi-national organizations goals to boost the supply of economic companies to low-income ladies throughout Pakistan. The partnership, introduced immediately, brings collectively the technical experience of Pakistan’s premiere cell monetary companies supplier JazzCash and shopper merchandise large Unilever Pakistan Restricted. The challenge will likely be executed in Pakistan with the assist of the Pakistani non-profit improvement finance firm, Karandaaz Pakistan and international nonprofit, Girls’s World Banking. The partnership goals to analysis, design and develop an agent banking mannequin that may serve low-income ladies who typically face boundaries to accessing formal monetary companies.
The challenge builds on Unilever’s huge community of Guddi Baajis, feminine retail brokers, who promote Unilever merchandise in rural and low-income communities throughout Pakistan. Girls’s World Banking will draw on practically 40 years of researching ladies’s lives to develop and take a look at options to allow these Guddi Baajis to function cell banking brokers. These feminine entrepreneurs will likely be an extension of Jazz’s retail community, making the JazzCash cell account out there to ladies in rural neighborhoods utilizing cell and digital know-how. Such a agent banking permits ladies to financial institution close to their houses, chopping the price of transport and time away from residence and work, which may make saving at a financial institution department inconceivable.
“JazzCash endeavors to supply primary monetary companies to the unbanked section in Pakistan. We wish extra ladies to make use of monetary companies and by including ladies to the agent community, we hope we will cater to their monetary wants at our retailers by offering them with a snug atmosphere to conduct their enterprise” stated Aamir Ibrahim CEO Jazz.
Shazia Syed, Chairperson & CEO, Unilever Pakistan, added, “The Guddi Baaji initiative empowers rural ladies by enhancing livelihoods and rising affect inside their communities. We’re breaking gender stereotypes and creating position fashions. I’m assured that our partnership with Jazz will enhance alternatives for girls in rural Pakistan via the ability of cell.”
Girls’s World Banking will work intently with Karandaaz Pakistan, which promotes monetary inclusion for people by using technology-enabled digital options. The 2 organizations will leverage international greatest practices from their experiences in creating profitable agent banking fashions to serve ladies to assist information this challenge.
Anna Gincherman, Chief Product Growth Officer at Girls’s World Banking, highlighted the worth of agent banking to ladies’s monetary inclusion, saying “Girls already know and belief these retailers and may now make deposits and withdrawals there reasonably than storing money at residence the place it may well slip via their fingers. The brokers maintain great promise for bringing a girl into the formal monetary system the place she will open a checking account in her personal title, plan for her future, construct a security web for occasions of disaster, and even develop her enterprise.”
Ali Sarfraz, CEO Karandaaz Pakistan, emphasised the position of digitization in bringing monetary inclusion to ladies, “Fostering monetary inclusion for girls is a core theme for Karandaaz Pakistan. If we’ve to make any tangible progress on the UN’s Sustainable Growth Objectives, Pakistan must act instantly to make sure ladies’s participation within the means of improvement. A technique to do this is to enhance ladies’s entry to monetary companies and digital monetary companies can play a decisive position in bringing the monetary companies to ladies.”
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