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Thursday, November 21, 2024

Microfinance CEOs: Good Marketing campaign Certification is a “Clear Step” Towards Accountable Microfinance

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By: Mary Ellen Iskenderian and Rupert Scofield, Co-Chairs of the Microfinance CEO Working Group

Middle for Monetary Inclusion, Shopper Focus, Shopper Safety, Monetary Inclusion,Microfinance, Microfinance CEO Working Group, Good Marketing campaign | Tags: Certification, Shopper Focus, Shopper Safety, FINCA, Freedom From Starvation, Grameen Basis, Microfinance, Microfinance CEO Working Group, Alternative Worldwide, Professional Mujer, The Good Marketing campaign, VisionFund Worldwide, Girls’s World Banking

As co-chairs of the Microfinance CEO Working Group, we’re happy to share with you a joint assertion from the Working Group in assist of the not too long ago introduced Good Marketing campaign Shopper Safety Certification Program. Certification will provide public recognition for establishments that meet sufficient requirements of care in appropriately defending microfinance shoppers, as verified by an impartial analysis. It marks a transparent step ahead in making certain the microfinance trade places the therapy of its shoppers first.

Since we started assembly in early 2011, lots of the Working Group’s discussions have centered on the basic query of what the microfinance trade requires to flourish sooner or later. We consider that shopper safety is central to the reply. It is not uncommon sense – and good enterprise observe – {that a} honest and respectful relationship with shoppers is required to develop belief, cut back threat, and serve them appropriately. As leaders of FINCA and Girls’s World Banking, we’re particularly involved with the honest therapy of ladies shoppers, the standard spine of the microfinance trade, who are sometimes extra susceptible to exploitation.

Shopper safety is a duty that each one of us within the trade share. Within the final three years, the Good Marketing campaign has helped to develop the wanted language, instruments, and coaching to institute robust requirements of shopper safety. Now, via the rigorous analysis for certification, now we have a option to enable establishments to reveal that they meet our shared shopper safety requirements.

The Working Group has issued a joint assertion as a result of we wish to go on document in assist of the Good Marketing campaign Shopper Safety Certification Program. We’re accountable for holding our personal networks and companions to a excessive normal, and we urge each our personal associates, subsidiaries and companions, and others all through the microfinance trade, to work towards certification. We anticipate that these efforts will contribute to an trade acknowledged as a mannequin of accountable monetary companies.

We have fun this vital new contribution to making sure the well being of the microfinance trade and congratulate the individuals and organizations throughout the trade who labored collectively to allow the certification program to start. We sit up for working with all to advance accountable, client-focused microfinance.

Learn the complete Microfinance CEO Working Group assertion right here.

The Microfinance CEO Working Group is a collaborative effort by the leaders of Accion, FINCA, Freedom from Starvation, Grameen Basis USA, Alternative Worldwide, Professional Mujer, VisionFund Worldwide, and Girls’s World Banking. Mary Ellen Iskenderian and Rupert Scofield, respectively the CEOs of Girls’s World Banking and FINCA Worldwide, function the group’s founding co-chairs.

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