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Virtually precisely two years after the merger of Laird Norton Asset Administration and Wetherby Asset Administration created a $15 billion registered funding advisory and belief firm, the agency has introduced all workplaces below a single branded entity, Laird Norton Wetherby.
“We developed this new model in our shoppers’ pursuits and thru their eyes,” LNW CEO Kristen Bauer stated in an announcement. “They wished the agency to symbolize a strategic partnership, individuals who understood their greater image, and could be energetic advocates for his or her ambitions.”
Since January 2022, the corporations have been working below authentic branding however all six workplaces—earlier Wetherby places in New York, Los Angeles and San Francisco and Laird workplaces in Philadelphia, Seattle and Sioux Falls, S.D.—have all adopted the brand new nomenclature and signage.
Based on LNW, the model is supposed to symbolize a house, “a spot the place individuals can pursue their objectives, know they’re cared for and be surrounded by devoted consultants.”
“Our heat and skillful strategy to wealth planning, funding administration and belief and property providers stays in place, all with enhanced experience in household governance and legacy planning, belief administration, affect investing and extra,” the agency stated in a web site publish.
After opening two new workplaces for the reason that merger—Sioux Falls and Philadelphia—the mixed firm now manages nearer to $14 billion in property for round 1,100 shoppers, most of whom are ultra-wealthy people, in keeping with the agency and federal filings.
A agency spokesperson stated market fluctuation could be blamed for the drop in property, however famous that LNW has added 90 shoppers and $1 billion in internet new property ($459 million in 2022 and $540 million in 2023) whereas having fun with a consumer retention fee of 97%. Headcount has additionally elevated by 9% for the reason that merger, bringing the agency to 192 staff after 48 new hires.
Partially employee-owned, LNW is principally owned by the Laird Norton Firm, which was based in 1855 and in addition owns Seattle-based Laird Norton Properties and the Laird Norton Household Basis.
LNW’s Chief Know-how Officer Trevor Hicks not too long ago spoke with WealthManagement.com concerning the challenges of marrying two tech stacks because the agency moved towards the unification, a course of that’s nonetheless underway.
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