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Ladies’s World Banking Helps the Sensible Marketing campaign Consumer Safety Certification Program

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working groupIn January, Ladies’s World Banking joined its companions within the Microfinance CEO Working Group to announce its assist for the Sensible Marketing campaign Consumer Safety Certification Program – a groundbreaking new effort that seeks to make sure that microfinance establishments maintain purchasers on the middle of their work. With the opposite members of the Microfinance CEO Working Group, we launched a joint assertion figuring out this system as a “clear step” towards a totally accountable microfinance sector.

The Consumer Safety Certification Program launched at the start of the yr after greater than two years of growth, pilot testing, and enter from the business. Underneath the certification program, establishments bear rigorous analysis by licensed, specialised microfinance ranking businesses. As soon as achieved, certification will enable microfinance establishments – for the very first time – to publicly exhibit their adherence to satisfactory requirements of consumer safety.

WWB community member Ujjivan is among the establishments licensed by this program, having met the 30 satisfactory requirements care within the remedy of their purchasers.


Concerning the Microfinance CEO Working Group
All of us within the microfinance sector share within the accountability to guard the weak purchasers we serve, and we applaud the Sensible Marketing campaign for bringing consumer safety to the foreground of the business’s consciousness in only some brief years. Thus far, the Marketing campaign has acquired endorsements from greater than 3,300 people and establishments, has compiled a whole lot of self-assessments, and has labored assiduously with business stakeholders to operationalize the Consumer Safety Rules. Certification represents a logical and necessary subsequent step for the Marketing campaign and is a milestone for which Ladies’s World Banking and our microfinance establishments will try.

The Microfinance CEO Working Group is a collaborative effort by the CEOs of eight main microfinance organizations: Accion, FINCA Worldwide, Freedom from Starvation, Grameen Basis USA, Alternative Worldwide, Professional Mujer, VisionFund Worldwide and Ladies’s World Banking. The Working Group seeks to assist the microfinance business in bringing a broad vary of monetary and associated companies to those that have historically been excluded. The Heart for Monetary Inclusion at Accion serves because the secretariat for the Working Group. For any questions concerning the group, and the involvement of the Microfinance CEO Working Group, please contact Meghan Greene (Supervisor, Microfinance CEO Working Group) at mgreene@accion.org.

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