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On Could 30, 2012, Ladies’s World Banking (WWB) and community member Interfisa Financiera celebrated the launch of NdeVale, a brand new mortgage product focused at Paraguay’s rural girls inhabitants. NdeVale was developed in order that it may be issued to all shoppers who’ve a income-generating exercise, with minimal documentation necessities and versatile collateral and period. By means of market analysis, we knew that collateral was a priority for girls as property, significantly property, are historically owned by males. The launch occasion was attended by 200 (Interfisa employees, VP of Paraguay, shoppers, and many others) and the joy across the launch was obvious by everybody who attended.
The WWB community is leveraging new types of advertising, communications and monetary schooling. Prospects want to know the merchandise they’re utilizing and make selections to match their objectives. Interfisa will take a brand new method to educating its shoppers by airing a radionovela on these neighborhood radio stations most probably to succeed in rural girls. The plot will revolve across the monetary roles of ladies and the fundamentals of borrowing from a financial institution. This mass media method is a profitable advertising device for Interfisa and has the broader profit of fixing the notion of what worth girls carry to the family. WWB wish to thank Fusion Creativa for his or her partnership in bringing the radionovela to market.
Ladies’s World Banking would additionally prefer to thank the administration, employees and board of Interfisa for the imaginative and prescient and management that made this challenge doable, in addition to the funders who’ve supported this modern work: IDB, BMZ of Germany, Irish Support and Credit score Suisse.
Click on beneath for articles overlaying the launch:
http://www.lanacion.com.py/articulo/73989-interfisa-incluira-a-mujeres-como-la-mitad-de-su-clientela-.html
http://www.5dias.com.py/15970-producto-financiero-de-gnero-busca-expandirse-en-paraguay
http://www.abc.com.py/edicion-impresa/economia/lanzan–nueva-linea-de-credito-rural-con-enfoque-de-genero-408801.html
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