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BusinessDay, Nigeria’s main monetary newspaper, highlights Diamond Financial institution’s two new monetary merchandise designed for teenagers. Ladies’s World Banking labored with Diamond Financial institution to conduct intensive analysis on the Nigerian youth market to design financial savings accounts that match their particular wants.
Diamond Financial institution plc has opened a window of cash administration alternatives that can encourage Nigerian youths to develop a wholesome saving character and construct prudent expenditure and funding profiles.
Consequently, the financial institution has launched the Diamond Future and Cool Teenagers Accounts, two monetary merchandise specifically designed to allow youngsters save with pleasure and in addition assist dad and mom save for his or her kids and simply meet their future monetary wants.
Ayona Trimnell, the financial institution’s head of company communication, stated the explanation for growing the merchandise was principally to allow Nigerian youths belong to the banking group and know that they’ve a proper to start out early to chart a wholesome monetary course in life.
“We would like younger folks to know that Diamond Financial institution is not only for adults, Diamond Financial institution is your financial institution too. Now we have labored arduous to be the financial institution that understands the monetary wants of fogeys and their kids and to supply the best merchandise and help to assist them save to realize their goals,” she stated.
Based on statistics from the CBN and the Nigeria Bureau of Statistics (NBS), 63 p.c of the nation’s 168 million inhabitants are below 25 years and about 64.3 p.c of this large inhabitants aged between 15-24 years would not have a checking account, leaving them with no safe and supportive method to save for future objectives.
Based on Trimnell, an intensive analysis carried out by Diamond Financial institution, along side Ladies’s World Banking, geared toward higher understanding every shopper phase opened the door for the Financial institution to work to satisfy these wants with a complete providing of youth accounts particularly designed for every goal phase. She defined that the Diamond Future Account is particularly designed for folks to save lots of for his or her kids whereas the Cool- Teenagers and S.W.A.G Accounts are for teenagers between the ages of 13 and 17 years andstudents in tertiary colleges.
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