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Friday, November 22, 2024

Asda introduces free heat breakfast for kids for the subsequent six weeks

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Vicky Parry



seventh Feb 2024

Studying Time: 2 minutes

Asda has in the present day introduced that they’re renewing their unique partnership with Quaker Oats to supply kids a free heat breakfast although the remainder of winter. which means that for the subsequent six weeks households will be capable to entry each a free kids’s breakfast and a important meal for simply £1 in all Asda cafes in a bid to proceed to assist clients handle the cost-of-living disaster. 

Youngsters will be capable to get a free bowl of Quaker porridge from 8am to 12pm every single day in 205 Asda cafes for the nect six weeks, on high of the present £1 children important meal deal. The partnership is predicted to allow over 50,000 bowls of porridge to be served to kids throughout the nation. 

Current analysis from charity Magic Breakfast has proven that 81% of faculties consider that little one starvation has elevated of their neighborhood within the final yr and 94% consider poverty has elevated. Moreover, 95% of faculties agree that breakfast provision has positively impacted focus in school and 87% agree it alleviates strain on household budgets. 

Over 1.1 million £1 meals have been offered up to now with the retailer seeing a tenfold enhance in meals served throughout key college vacation intervals demonstrating the influence holidays can have on households’ budgets. 100,000 meals had been served through the December Christmas vacation interval in comparison with 40,000 meals offered on the finish of November. 

Kris Comerford, Asda’s Chief Business Officer says; “We all know when households are making ready for the varsity holidays it might probably typically imply an extra pressure on family budgets – particularly feeding and entertaining their kids. We stay as dedicated as ever to supporting our clients in tackling these robust occasions. Our café initiatives proceed to supply a lifeline for over 1.5 million clients since we launched them final yr, and we hope by providing a free heat breakfast within the February half time period, it’s going to assist assist many extra within the coming weeks.” 

Divesh Parmar, Normal Supervisor, Quaker Oats UK, says: “It’s so vital that everybody has entry to breakfast to begin the day which is why we’re partnering with Asda to supply free Quaker Oats porridge to kids this half time period. This initiative, alongside our new Share the Heat marketing campaign, means we are able to play a small half in getting a heat, nutritious breakfast to individuals who really want it this winter.” 

The present Youngsters for £1 menu features a alternative of considered one of six sizzling meals (in chosen cafes) or a chilly choose and blend sandwich meals deal for simply £1. 

 Discover out all of the locations child’s can eat for £1 or totally free this Feb half time period 2023 right here. 



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