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By William Eisenman, Director, Foundations and Company Partnerships
Final November, I had the nice privilege of becoming a member of Ladies’s World Banking’s closest supporters on a visit to India. Our agenda was bold: 4 monetary establishments; 5 cities; eleven days. All through the journey, we met the inspiring ladies entrepreneurs who’re on the coronary heart of each product introduction, piece of analysis, and management coaching led by Ladies’s World Banking.
The final evening of Diwali provided a becoming begin to the journey. For a lot of, Diwali facilities on Lakshmi—the goddess of wealth and prosperity. Households place diya lights on their windowsills to welcome her into their house, whereas retailers and shopkeepers start a brand new fiscal 12 months together with her blessing. Lakshmi is claimed to convey good luck, defending her devotees from money-related sorrows.
In a rustic as colourful and vibrant as India, it got here as no shock that ladies’s entrepreneurship took many various varieties. In a rural, tribal space on the base of Mt. Abu in Rajasthan, two younger ladies have been busy changing mustard husks into biofuel. One other girl ran a profitable dry cleansing enterprise within the bustling, city heart of Bangalore. And in Ahmedabad, the house of Gandhi’s ashram, a household offered kites created from recycled paper and sweet wrappers for supplemental earnings.
Apparently, SEWA Financial institution and Ujjivan have realized a factor or two from the shady cash lender—particularly, that comfort issues. Each monetary establishments have constructed sturdy agent networks to compete with the casual sector and attain ladies the place they’re. As an illustration, SEWA Financial institution has 85 subject brokers, referred to as saathis (Gujarati for “helpers”), go to ladies in the neighborhood. Saathis are chosen by neighborhood members as somebody they belief to deal with their monetary transactions. Like Lakshmi, saathis are welcomed into the house and have come to signify the nice luck—and fortune—that flows from getting into the formal banking sector and having larger management over monetary belongings.
It was a real honor to witness how Ladies’s World Banking and our monetary establishment companions in India are altering ladies’s lives and serving to them construct a greater future for themselves and their communities.
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