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Social media was an integral a part of the Egyptian Revolution, mobilizing residents for political change.
Many contributors in our analysis in Cairo described Fb as the true cause behind the Revolution. Fb is well-known by each Egyptian women and men, with many accessing the positioning by way of their cell phones. Whereas most girls don’t have their very own Fb accounts or the e-mail addresses wanted to affix, they can entry Fb by way of a male family member’s account, normally a husband or son. Usually, women and men are utilizing the web for communication and leisure functions. They aren’t utilizing these applied sciences to entry details about monetary companies and few Egyptian monetary establishments are utilizing social media to succeed in purchasers regardless of its potential as a novel and low-cost advertising and marketing device.
“The thought to ship textual content messages for promoting is the bomb!”
Past social media, cell phones are one other method for monetary establishments to succeed in ladies. Girls personal and management their telephones and lots of had been receptive to being reached by SMS textual content message. Cell phone penetration in Egypt is excessive. The Worldwide Finance Company locations cell phone penetration at 73%, with 100% penetration amongst customers over the age of 15. Whereas many companies skilled diminished gross sales in the course of the Revolution, a cellular store proprietor interviewed as a part of our analysis, acknowledged that individuals continued to purchase telephones and credit score regardless of the poor financial circumstances. Each women and men are interested by receiving motivational messages and data on new merchandise from monetary service suppliers by way of SMS textual content messages. One in all our analysis contributors enthusiastically acknowledged that “The thought to ship textual content messages for promoting is the bomb!”
Using expertise can play a task in overcoming the obstacles to monetary exclusion by permitting monetary establishments to succeed in ladies with out inserting additional constraints on their restricted time and mobility.
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